In order to mobilize its first public awareness campaign, ECHA needed clear channels for public action and a campaign that humanized the issue carefully.
1504 developed ECHA’s first communication plan and social campaign (“Every Meal Matter”) that featured a website, brand guidelines kit, press event, and social media strategies. The campaign was launched with a series of public service announcements produced by 1504 that were broadcast regionally.
Digital Marketing Campaign
Content Strategy: Tyler Jones and Mark Slagle
Design: Maribeth Jones
Website: David Ytterberg
PSA Production: Tyler Jones and Mark Slagle
Chalk Illustrator: Alex Joganic
Executive Producer: Amanda Storey and Harriet Giles