Every Meal Matters

for Alabama Food Bank Association

End Child Hunger in Alabama (ECHA) is a public movement addressing the critical issues of food access and insecurity facing Alabama’s youth.

In order to mobilize its first public awareness campaign, ECHA needed clear channels for public action and a campaign that humanized the issue carefully.

1504 developed ECHA’s first communication plan and social campaign (“Every Meal Matter”) that featured a website, brand guidelines kit, press event, and social media strategies. The campaign was launched with a series of public service announcements produced by 1504 that were broadcast regionally.

 

Content

Scriptwriting

Video Production

Video Editing

Film Production

Film Editing

Multimedia Storytelling

Story Development

Strategy

Content Consulting

Concept Development

Digital Marketing Campaign

Web

Architecture

Copywriting

Art Direction

Design Management

App

Game

Event

Credits

Content Strategy: Tyler Jones and Mark Slagle

Design: Maribeth Jones

Website: David Ytterberg

PSA Production: Tyler Jones and Mark Slagle

Chalk Illustrator: Alex Joganic

Executive Producer: Amanda Storey and Harriet Giles