In looking to expand its distribution, Icebox faced two primary marketing needs: Showcase the product’s versatility and present the founder’s story.
We produced two concepts designed for key market demographics. The product film needed to be upbeat and fun, while the origin story was more reflective and informational.
Digital Marketing Campaign
Director: Tyler Jones
Producer: Mark Slagle
Editors: Rachel Ashley and Tyler Jones
Executive Producer: Bebe Goodrich
Talent: Lacey Russell