Good School Food

for Jones Valley Teaching Farm

Jones Valley Teaching Farm (JVTF) builds teaching farms on school campuses and runs a hands-on food education program in Birmingham City Schools.

The organization’s primary program is Good School, a Pre-K-12 food education model that improves student learning and access to healthy food. With so many moving parts, though, it was difficult for the general public to understand the program and who exactly was involved.

1504 developed a three-part film series designed to humanize the program’s participants and showcase its key initiatives. JVTF relied on its community partner, PNC Bank, to sponsor the branded content series and give it a wider audience. The final film, “By: BRÉON” was co-produced with a 12-year-old student and premiered at the organization’s annual dinner to help raise over $100k for education.

Content

Scriptwriting

Video Production

Video Editing

Film Production

Film Editing

Multimedia Storytelling

Story Development

Strategy

Content Consulting

Concept Development

Digital Marketing Campaign

Identity Development

Web

Architecture

Copywriting

Art Direction

Design Management

App

Game

Event

Credits

Director and Editor: Tyler Jones

Producer: Mark Slagle

Executive Producer: Grant Brigham

Production Assistant: Ellie Stayner

Sound Mix: Eric Chapman, Symmetric Sound