The organization’s primary program is Good School, a Pre-K-12 food education model that improves student learning and access to healthy food. With so many moving parts, though, it was difficult for the general public to understand the program and who exactly was involved.
1504 developed a three-part film series designed to humanize the program’s participants and showcase its key initiatives. JVTF relied on its community partner, PNC Bank, to sponsor the branded content series and give it a wider audience. The final film, “By: BRÉON” was co-produced with a 12-year-old student and premiered at the organization’s annual dinner to help raise over $100k for education.
Digital Marketing Campaign
Director and Editor: Tyler Jones
Producer: Mark Slagle
Executive Producer: Grant Brigham
Production Assistant: Ellie Stayner
Sound Mix: Eric Chapman, Symmetric Sound