During summer months, blood supplies often reach critically low levels, which prompts the American Red Cross to elevate the message of blood donation across all media platforms.
1504 was commissioned to create a summer campaign based on the theme of “Choose Your Day.” Our multimedia approach involved developing a content strategy, 100-day editorial calendar, campaign statement, PSA, and two testimonial films featuring blood donors Rick and Brian.
Digital Marketing Campaign
Director: Tyler Jones
Producer: Mark Slagle
DP: Nick Michael
Editors: Tyler Jones and Mark Slagle
Associate Producer: Rachel Ashley