Choose Your Day

for American Red Cross

The American Red Cross is the nation’s largest single supplier of blood and blood products, playing a major role in our healthcare system and saving countless lives every day.

During summer months, blood supplies often reach critically low levels, which prompts the American Red Cross to elevate the message of blood donation across all media platforms.

1504 was commissioned to create a summer campaign based on the theme of “Choose Your Day.” Our multimedia approach involved developing a content strategy, 100-day editorial calendar, campaign statement, PSA, and two testimonial films featuring blood donors Rick and Brian.

Content

Scriptwriting

Video Production

Video Editing

Film Production

Film Editing

Multimedia Storytelling

Story Development

Strategy

Content Consulting

Concept Development

Digital Marketing Campaign

Identity Development

Web

Architecture

Copywriting

Art Direction

Design Management

App

Game

Event

Credits

Director: Tyler Jones

Producer: Mark Slagle

DP: Nick Michael

Editors: Tyler Jones and Mark Slagle

Associate Producer: Rachel Ashley