Undeniably Donnie

for Single Lock Records

The truth’s there in the lines between the hard times and the hits
You’ll find ‘em in the friendly face of Funky Donnie Fritts

–Kris Kristofferson

Donnie Fritts is a musician’s musician, an endangered species hidden in plain sight. After decades of collaborating with and inspiring some of the music industry’s best performers and writers, Donnie stepped into the spotlight with Grammy winning artist John Paul White to record a new record in Florence, Alabama.

The artists in this film have one thing in common – they were pulled into Donnie’s current. From John Prine to Willie Nelson, we see a host of legends raise their glasses to the leaning man from Alabama. Narrated by Donnie’s close friend, Kris Kristofferson, this film is a tribute as much as it is a time capsule.



Video Production

Video Editing

Film Production

Film Editing

Multimedia Storytelling

Story Development


Content Consulting

Concept Development

Digital Marketing Campaign

Identity Development




Art Direction

Design Management





Co-Director: Mark Slagle

Co-Director: Tyler Jones

Produced by: Mark Slagle

Executive Producer: John Paul White

Audio Mastering: Eric Chapman

Colorist: Ground Zero

Narrated by: Kris Kristofferson


T Bone Burnett

Willie Nelson

John Prine

Billy Bob Thornton

Jason Isbell

Dan Penn

Donnie Fritts

John Paul White

Kris Kristofferson

The Secret Sisters

Billy Swan

Ann Powers

Tony Joe White

Spooner Oldham