“why athenahealth”
Presented by athenahealth
Healthcare is one of today’s greatest challenges. Athenahealth is focused on making the system more efficient by freeing doctors to focus on people rather than paperwork. To broaden its call to action, 1504 produced a national campaign to recruit the problem-solvers behind the care providers — coders, developers, and programmers who impact millions of lives through technology but haven’t always been recognized for their societal impact. 1504 established a 400+ image library of editorial, lifestyle, and portrait photography of athenahealth’s team nationwide. Along with a series of eight short films, the message was clear: it’s in our collective interest that the world’s top minds feel encouraged to transform healthcare for all.
Collaborators
Bob Miller
Maya Ghandi
Heather Grouthes
Hannah Elcan
Theron Powell
Lesley Tracy
Josh Bernales
Lindsey Watkins
John Rosales
Fraser Jones
Beth Pilgreen
Chris Mullen
Rose Fortuna
Additional Works
