Bridging the Gap Between Strategy and Creativity

Approach

Too often, strategy and creativity are siloed. Our practice thrives where the two overlap, yielding greater cohesion and efficiency. Rather than approaching content as a one-off deliverable, we prioritize versatility and harnessing an organization’s unique point-of-view to generate growth opportunities. Ultimately, applying a narrative lens enables us to elevate nuanced, human-centered stories that often get overlooked.

Capabilities

We focus on strategy first and let that inform the appropriate outputs. By pairing the right medium with the right message, our narrative programs are more sustainable in engaging audiences through distinct modes of storytelling:

Content

Film, Photo, Audio, Writing

Process

Our narrative development model is a hybrid of design-thinking and journalistic methods that begins with empathetic listening. By mapping perceptions, we can then create a broader vision. Though distinct, each phase is treated as a stand-alone project in support of the whole: 

Narrative Design

Creating the blueprint through immersion, translation, and strategy

Production

Implementing the program through content, artifacts, or experiences

Activation

Distributing the stories to optimize engagement and impact

Services

A Note On Collaboration

Decentralized collaboration models are thriving and here to stay. Our services are designed to scale and augment teams across a variety of scenarios, from working alongside in-house creative departments and marketing agencies to bundling our services within a larger project in need of narrative precision. With our diverse collective of specialists, we aim to stay nimble and tailor each project to fit. But regardless of the engagement, our purpose remains the same: to generate the power of storytelling for the common good.

narrative design : production