“The Summer That Lasts Forever”
Presented by Camp DeSoto
On pristine land atop Lookout Mountain, Camp DeSoto provides a retreat for girls to nurture their innate creativity, wellness, and relationships in nature. For over 75 years, its legacy has grown as a restorative community for women around the country. As it approached another generational intersection, Camp DeSoto needed strategies to articulate its lifelong value and engage alumni. The resulting program highlighted the unique bonds that transcend camp, reflected through timeless imagery and an heirloom book.
