American Red Cross
A single blood donation can save up to three lives.
Despite such a clear call to action, the public’s awareness of the American Red Cross does not always translate to knowing how, why, or when blood donation is actually needed.
For over a decade, 1504 has served as a creative strategy and narrative partner of the American Red Cross to develop a more nuanced understanding of its biomedical division.
From working with cancer patients in need of platelets to those with sickle disease who require transfusions every six weeks, our integrated marketing campaigns have been developed across the country and all media types with a common aim: humanize the statistics for inspiring others to give the gift of life.
SELECT WORKS
“Every Second Counts”
When mass shootings happen, hospitals must rely on the blood supply that’s already on the shelves. The American Red Cross needed a way to emphasize the importance of donating in advance, honoring true “first responders” to the gun violence epidemic.
“Essential”
Paying tribute to essential healthcare workers during the height of the COVID-19 pandemic.
“Layers” — Coming Soon
An editorial-style publication and limited series podcast featuring stories of wellness, connection, and belonging within the Black community to support more engaged outreach. Produced in collaboration with Gumbo Media and You Had Me At Black.
GALLERY
For the first time, Christie Brinkley shares her story with the American Red Cross about her mother’s life-saving blood transfusion during childbirth.
Collage art by Shefon Taylor, featured in the zine to reimagine images from the American Red Cross archive.
After a blood transfusion made possible by the American Red Cross and two additional rounds of chemo, Myel has entered remission, free of cancer.
Animations for the Sleeves Up peer-to-peer fundraising platform.
Scripted series for middle school and high school students to promote in-school blood drives.
In conversation
Resilience, joy, grit; these are the tenets of our blood bond. Indeed, a community that endures so much and remains so loving can only be tethered by bonds thicker than water. In light of everything, we found healing in each other...Because community is in our blood.
— Matthew Manning, Layers