MANA Nutrition
For millennia, hunger has plagued mankind. Despite our advancements, a child dies of severe acute malnutrition every 10 seconds. But in Fitzgerald, Georgia, hope is arriving in the form of peanut butter.
MANA (Mother Administered Nutritive Aid) has built the biggest manufacturing plant in the world for producing Ready-To-Use Therapeutic Food (RUTF). These small packets of peanut butter, milk, and multivitamins are distributed worldwide as a lifesaving, three-month treatment.
The factory in rural Georgia has served over 8 million children and produced more than 1 billion packets, distributed largely by international aid organizations like USAID and UNICEF. With backing from British philanthropist Sir Chris Hohn, MANA is poised to eliminate the gap of missing inventory for children in need.
Since its inception, MANA has been focused on driving down pricing in the global market for RUTF with a laser focus on manufacturing and quality control. Now with a global audience and historic moment in public and private funding, it’s time for MANA to tell its story.
1504 serves as a narrative partner for MANA, building out a communications infrastructure across all channels and telling stories both internationally and domestically about the urgency of this work.
SELECT WORKS
Narrative & Digital Strategy
1504 is leading a multi-year initiative to further elevate MANA as it responds to rapid growth amidst global crises. This includes internal and external communications across policy makers, factory workforce, and international aid community.
“In Service to the Greater Good”
This series profiles the domestic workforce who produce therapeutic food for children around the world. In one of Georgia’s poorest counties, these employees have built a culture of service to others, considering themselves part of the “Mana Village.”
“Until All Are Fed” — Coming Soon
This 15-minute short film will profile the impact that therapeutic food has on children who are suffering from Severe Acute Malnutrition. It will highlight the problem, solution, and those on the front lines of responding to the need.
GALLERY
1504 helped to develop and bring to market a general consumer peanut butter with a buy-one-give-one partnership with MANA.
“We work for the kids who need us. In the end, we all depend on each other.” — Icionna
In 2024, USAID Administrator Samantha Power visited Fitzgerald, Georgia to announce a $200m commitment to support the production of Ready-To-Use Therapeutic Food. Additionally, Sir Chris Hohn announced a $50m personal commitment to MANA Nutrition, making an immediate impact on the landscape of global aid.
In conversation
There is an epidemic in the world today. A lack of service. And a lack of meaning. We have to tell this story.
— Sir Chris Hohn