“Thriving on the Frontlines”
Presented by athenahealth
COVID-19 reshaped the American healthcare system in a way that only an invasive species can - it laid bare the existing fragility, inefficiency, and unstable burden on our healthcare system at large. Despite these challenges, care providers on the frontlines responded with the support of new technologies to deliver more sustainable, high-quality, and accessible care. This story series was produced throughout 2020 and included an episodic film series, photography, and copywriting from locations across the country.
Series Trailer
“Stories of Resilience and Resolve”
Episode 1
“Built For This”
When the pandemic hits San Antonio, Garza Medical Group has to find new ways to be sustainable while keeping the community and providers safe.
Episode 2
“The Full Picture”
Rural communities face unique healthcare challenges, especially for those with chronic health conditions. But regardless of geography, Headland Family Medicine strives to offer high-quality, patient-centered care at a national standard.
Episode 3
“Seeing Something Bigger”
Urban areas often struggle to provide equal access to healthcare, creating disparities in underserved communities of color. But Cahaba Medical Care is closing these care gaps through building trust and integrating care for the mind and body.
Featured in BusinessWire
“Thriving on the Frontlines” provides an intimate look at how some athenahealth customers are navigating the uncharted territory of delivering care in a COVID-19 world.
Watch the full series at athenahealth.com
Collaborators
Bob Miller
Jordan Mahy
Jocelyn Zhou
Mike Sun
Ari Ribiero
Eric Chapman
Andi Rice
Celine Russell
Additional Works
